Alerts that are worth reading
Most price alert setups fail in one of two ways: they alert on every small change until people ignore them, or they rely on someone checking a dashboard that nobody opens.
A useful alert is tied to a decision. 'Competitor X is now 7% below you on product Y' is something you can act on; 'Competitor X changed a price' usually is not.
Luska's undercut alert works on that principle. You set the percentage; it fires once when a competitor crosses below that line, not on every check while they stay there.
How Luska does it
- 1
Track your competitors
Add competitor product URLs for each product. Luska checks them daily and records price and stock.
- 2
Set your undercut threshold
Choose a percentage — say 5%. When a competitor's price drops more than that below yours, Luska raises an alert.
- 3
One alert per crossing
The alert fires when the competitor crosses the line, not again on every check while they stay below it.
- 4
See every move
A competitor price-move feed lists all changes, and price-change digests and a weekly summary email cover the rest.
- 5
Respond with a suggested price
On Professional, the same data feeds a recommendation for your price, with a reason and a confidence score, inside margin guardrails.
Who it's for
Shops in fast-moving categories
Where a competitor promotion can take your sales for a week before anyone notices.
Small teams
Who cannot watch a dashboard every day and need to be told when something matters.
Anyone replacing manual checks
Daily checks and alerts replace opening competitor tabs in a browser.
Setting alert thresholds that work
Start wider than you think
A 5–10% undercut threshold catches the moves that matter without flooding your inbox. Tighten it once you see the volume.
Check stock before reacting
A cheaper competitor who is out of stock is not a threat. Luska shows stock status next to every price.
Use the weekly summary for the rest
Smaller moves belong in the weekly summary email and the price-move feed, not in an alert.
Pair alerts with a response
An alert is more useful when it comes with a suggested price. On Professional, the same data feeds a recommendation inside your guardrails.
What it costs
Starter is €149 a month for up to 100 products with three competitors each: daily price and stock monitoring, alerts and digests, the pricing calendar and CSV export. It does not include recommendations.
Professional is €449 a month for up to 1,000 products with 20 competitors each, and adds AI price recommendations, margin guardrails, opt-in autopilot, price elasticity from your own sales data and Shopify price push. Business is €1,290 a month for up to 5,000 products with 50 competitors each and adds the REST API. Enterprise is priced on request.
Every new workspace starts with a 14-day trial of Professional. No card is needed, and nothing is charged when the trial ends.
Alerts and digests are on every plan, including Starter at €149 a month.
Frequently asked questions
How quickly will I be alerted?
Competitor prices are checked daily, so an undercut is picked up at the next check after it happens.
Will I get the same alert every day?
No. The undercut alert fires once when a competitor crosses below your threshold. It fires again only if they go back above and cross again.
What if the competitor is out of stock?
Luska records stock status on every check, so you can see whether the cheaper offer can actually be bought.
Can alerts go to Slack or Teams?
Channel alerts to Slack or Microsoft Teams are available on Professional and above. Email alerts and the weekly summary are on every plan.