| Competitor | Current Price | Previous | Change | Status |
|---|---|---|---|---|
| TechShop.de | €329.00 | €349.00 | -5.7% | Undercut |
| ElectroWorld | €339.00 | €339.00 | 0% | Stable |
| AudioPro24 | €345.00 | €355.00 | -2.8% | Dropped |
| SoundDeals.eu | €319.99 | €349.99 | -8.6% | ⚠ Alert |
| MegaElectro | €352.00 | €349.00 | +0.9% | Increased |
The problem with manual price tracking
Many pricing teams still rely on spreadsheets, browser tabs and spot-checks to track competitor prices. It is slow, error-prone and hard to scale.
- Hours spent each week visiting competitor websites one by one
- Price changes noticed days late, after sales have already moved
- No consistent record of when competitors run promotions or sell out
- Spreadsheet data goes stale soon after it is collected
- Coverage stops growing once the list of URLs gets long
How Luska monitors competitor prices
Scheduled checks of the competitor pages you choose, with the readings cross-checked before they reach your price grid or recommendations.
Works from product URLs
Pages are loaded in a headless browser, so prices on JavaScript-rendered pages can be read. No retailer API or cooperation is needed. A few sites block automated access; those show up as failed checks.
Undercut alerts
Set how far a competitor may undercut you before you hear about it. Alerts arrive by email and in the app; Microsoft Teams channels and webhooks are available on Professional and above.
Scheduled checks
Each competitor page is checked every 6 to 72 hours. The interval shortens when a price moves or a sale is running, and lengthens when a price has been stable.
Stock status
Luska records when a competitor page shows a product as out of stock, so you can see when holding your price is the better move.
Price history
Every reading is stored with its date. View recent history per product and export any date range to CSV. How much history the charts show depends on your plan.
Reading checks
Each price is cross-checked between several extraction methods and given a confidence score. Low-confidence readings and unexplained jumps are held back or flagged for review instead of being used.
Competitor discovery
Luska can search for other shops selling a product, using its EAN where you have one, and suggest them as competitors. You decide which to track.
Comparison sites as reference only
Listings from PriceRunner, Prisjakt, idealo and Google Shopping are labelled as references and are not used to anchor price recommendations.
Prices by country
On the Business plan, a manual check can load a competitor page from up to five countries and show how the price differs between them.
Key Benefits
Frequently Asked Questions
How does Luska read competitor prices?
It loads the product page in a headless browser and reads the price from the page's structured data, metadata and visible content, then cross-checks the results. No API access or competitor cooperation is needed. Some sites block automated access; those checks show as failed in the Data Health view.
How often are competitor prices checked?
Every 6 to 72 hours per competitor page. A new page starts at 24 hours; the interval shortens when the price changes or a sale is running and lengthens after several unchanged checks.
Can I track competitors in different currencies?
Yes. Luska records the currency of each competitor price and flags mismatches. Conversion between currencies uses exchange rates you enter in Settings; rates are not fetched automatically.
What happens if a competitor website changes its layout?
Luska reads prices with several methods, so a layout change often still leaves one that works. Failed checks are retried; if a page keeps failing, checks pause for a day and the page is marked in the Data Health view so you can fix the URL or enter the price by hand.