The race to the bottom is real
Without limits, competitive pressure pushes prices down until margins disappear. Pricing teams need protection that holds even when nobody is watching.
- Pressure to match every competitor price drop, whatever it costs in margin
- No safeguard against below-cost pricing mistakes
- Different people applying different margin rules
- Margin erosion discovered weeks later in the monthly P&L
- MAP (minimum advertised price) compliance tracked in spreadsheets
How Luska protects your margins
Fixed limits on every recommendation, plus settings you control for warnings, MAP and approvals.
Built-in recommendation limits
Recommendations never go below an 8% margin over cost and never move the price by more than 15% in one step. They also respect your MAP prices and any minimum or maximum prices you set. These limits are fixed, not user settings.
Warning and critical levels
Set a warning margin and a critical margin for your catalogue. Products below either level are highlighted so you can act before the monthly figures arrive.
Margin and revenue at risk
See which products sit below your margin levels. On Professional and above, a revenue-at-risk view ranks where the exposure is largest.
Approval for large changes
Name an approver and a percentage: any price change larger than that waits for their sign-off, whether it came from a recommendation, a manual edit, a scheduled change or autopilot.
Undercut alerts
Choose how far a competitor may undercut you before you are alerted, so you can decide whether to respond or hold your margin.
MAP monitoring
On Professional and above, enter minimum advertised prices and see which competitors list below them.
Key Benefits
Frequently Asked Questions
Can a recommendation go below my costs?
No. Recommendations keep at least an 8% margin over the cost you have entered, and also respect MAP and any minimum price you set. Manual price edits are not blocked, but large manual changes go through the approval step if you have set one up.
Can I change the 8% and 15% limits?
Not for recommendations; they are fixed. You can set a target margin and positioning that keep recommendations well above the floor, and autopilot rules have their own minimum margin and maximum change settings.
What is MAP monitoring?
MAP (minimum advertised price) is a floor set by a supplier. On Professional and above you enter MAP prices per product; Luska records competitor prices that fall below them and keeps its own recommendations at or above them.
Can I require sign-off for big price changes?
Yes. In Approvals, choose an approver and a percentage threshold. Any change above it waits in an approval queue until the approver accepts it.