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Guides, glossary, and answers to help you get the most out of Luska. Browse by section or search for what you need.

User Guides

Step-by-step workflows to help you accomplish common goals.

Getting Started with Luska

From sign-up to your first pricing recommendation in 10 minutes

1

Sign up and log in

Create your account and complete the onboarding flow to set your currency and pricing preferences.

2

Add your first product

Click 'Add Product' in the dashboard. Enter name, your current selling price, and cost price (for margin calculations).

3

Add a competitor URL

On the product card, click 'Add Competitor'. Paste the URL of a competitor's product page. Luska will auto-extract the price.

4

Wait for the first scan

Luska will scrape the competitor price within minutes. You'll see the result on your product card.

5

Review your first recommendation

Once competitor data is in, the AI generates a pricing recommendation. Review it in the Recommendations tab.

6

Accept, adjust, or dismiss

Click 'Apply' to set the recommended price, adjust it manually, or dismiss if you disagree. You're always in control.

πŸ’‘ Pro Tip

Add at least 3 competitors per product for the best AI recommendations. More data = higher confidence scores.

Setting Up Autopilot Pricing

Let AI optimize prices automatically within your guardrails

1

Go to Settings β†’ Autopilot

Open the Autopilot Pricing configuration panel.

2

Choose your strategy

Select how Autopilot should price: Match Lowest, Beat Lowest by X%, Match Average, or Maintain Premium.

3

Set guardrails

Define minimum margin % (floor), maximum margin %, and maximum price change % per adjustment. These limits are never violated.

4

Configure limits

Set the maximum number of adjustments per day to control how actively prices change.

5

Enable per category (optional)

Create different Autopilot rules for different product categories. Electronics might be aggressive, luxury items conservative.

6

Activate and monitor

Toggle Autopilot on. Monitor adjustments in the Activity Log and review the daily report email summarizing all changes.

πŸ’‘ Pro Tip

Start conservative (5% max change, 25% min margin) and gradually loosen guardrails as you gain confidence in the AI's decisions.

Configuring MAP Compliance

Monitor and document minimum advertised price violations

1

Go to Settings β†’ MAP Compliance

Open the MAP configuration section.

2

Enter MAP prices per product

For each product with a MAP policy, enter the minimum advertised price set by the supplier.

3

Enable violation monitoring

Luska will automatically check every tracked competitor against your MAP rules during each price scan.

4

Review violations

When a violation is detected, it appears in the MAP Violations dashboard with the offending price and competitor details.

5

Download evidence

Each violation includes a timestamped screenshot of the competitor's page. Download these for supplier communications or legal documentation.

πŸ’‘ Pro Tip

Set up Channel Alerts for MAP violations to get instant Slack or email notifications when a competitor breaks MAP.

Using Price Scheduling

Plan and automate future price changes

1

Open a product detail page

Navigate to the product you want to schedule a price change for.

2

Click 'Schedule Price Change'

Enter the new price and select the date and time it should take effect.

3

Mark as promotional (optional)

If this is a sale or promotion, select a promotion type. This flows into Google Merchant feeds as a sale price.

4

Review in the Pricing Calendar

All scheduled changes appear on the calendar view. See upcoming changes across your entire catalog at a glance.

5

Edit or cancel

Before execution time, you can modify the price, change the date, or cancel the scheduled change entirely.

πŸ’‘ Pro Tip

Use scheduled pricing for Black Friday, seasonal sales, or coordinated product launches. Schedule the revert-to-normal price too!

Optimizing with Elasticity & Seasonality

Use demand intelligence to make smarter pricing decisions

1

View elasticity estimates

On any product, check the Elasticity tab to see estimated demand sensitivity. Higher elasticity = customers are more price-sensitive.

2

Understand the coefficient

An elasticity of 1.5 means a 10% price increase reduces demand by ~15%. Below 1.0 means demand is relatively stable.

3

Check seasonality forecasts

The Analytics tab shows AI-predicted seasonal patterns. Identify peak demand periods and slow seasons for each category.

4

Factor into your strategy

During high-demand seasons, you may be able to increase margins. During slow periods, aggressive pricing can capture market share.

5

Let AI use this data

AI recommendations automatically incorporate elasticity and seasonality. Higher-confidence recommendations mean the AI has strong seasonal data.

πŸ’‘ Pro Tip

Products with at least 3 months of price history give much more accurate elasticity and seasonality estimates.

Building Custom Reports

Create branded PDF reports for stakeholders

1

Go to the Reports tab

Navigate to the Analytics section and click on Reports.

2

Select report sections

Choose which data to include: executive summary, competitor analysis, price history charts, recommendation performance, and more.

3

Add branding (Pro+)

Upload your company logo and configure header/footer text. Professional and Enterprise plans support full brand customization.

4

Generate the report

Click 'Generate PDF'. The report is compiled with your selected sections, data range, and branding.

5

Schedule recurring reports

Set up automatic weekly or monthly report generation. Reports are emailed to your chosen recipients.

πŸ’‘ Pro Tip

Use the executive summary section for C-level stakeholders β€” it highlights key metrics and ROI without the technical detail.

Managing Margin Guardrails

Protect profitability with automatic margin floors

1

Go to Settings β†’ Guardrails

Open the Margin Guardrails configuration.

2

Set warning threshold

Define the margin % where you want to be alerted (e.g., 20%). Products approaching this level will show a warning badge.

3

Set critical threshold

Define the hard floor (e.g., 10%). AI recommendations that would push margins below this are blocked automatically.

4

Configure per category (optional)

Different categories may have different margin requirements. Set specific thresholds for high-margin vs. volume categories.

5

Enable auto-alerts

Turn on automatic notifications when products breach guardrails. Combine with Channel Alerts for Slack/email delivery.

πŸ’‘ Pro Tip

Set your critical threshold just above your break-even margin. This ensures you never sell at a loss, even with aggressive competitive pricing.

Using Smart Digests

Get AI-curated email summaries of your pricing landscape

1

Go to Settings β†’ Digest

Open the Smart Digest configuration panel.

2

Choose frequency

Select daily or weekly delivery. Daily is ideal for active pricing managers; weekly works for oversight roles.

3

Set delivery time

Pick the time of day (in your timezone) when you want to receive the digest.

4

Select content sections

Choose what to include: top pricing actions, competitor moves, missed revenue opportunities, and margin warnings.

5

Save and activate

Toggle the digest on. You'll receive your first digest at the next scheduled time.

πŸ’‘ Pro Tip

Set your daily digest for 8 AM so you start each day knowing exactly which pricing actions to prioritize.

Setting Up Product Positioning

Define what makes your products unique for smarter AI recommendations

1

Open any product detail page

Navigate to a product and scroll to the Product Positioning section, or edit the product.

2

Select market positioning

Choose your product's tier: Budget, Value, Mid-Market, Premium, or Luxury. This determines which price percentile the AI targets.

3

Set product type

Specify whether this is a Physical Product, Digital Product, Service, or Subscription. This context helps the AI understand pricing dynamics.

4

Describe your target audience

Enter a brief description of who buys this product (e.g., 'Professional photographers looking for high-end equipment').

5

Add differentiators / USPs

List what makes your product unique: superior quality, exclusive features, brand prestige, better warranty, etc. Type each USP and press Enter.

6

Save and get better recommendations

The AI will now factor your positioning into its pricing suggestions. A luxury product won't be told to match the cheapest competitor.

πŸ’‘ Pro Tip

Even setting just the positioning tier (e.g., 'Premium') significantly improves recommendation quality. Add differentiators later for even more context.

Configuring Financial Goals

Set business KPIs to guide portfolio-level pricing decisions

1

Go to Settings β†’ Goals

Open the Financial Goals configuration panel.

2

Set your revenue target

Enter your target monthly revenue. This helps the AI understand the scale of your business objectives.

3

Set your margin target

Define the overall margin percentage you're aiming for across your portfolio.

4

Set growth target (optional)

Enter a growth percentage target if you're focused on scaling.

5

Choose your priority

Select what matters most: Revenue (maximize volume), Margin (protect profitability), or Market Share (competitive positioning).

6

Add notes (optional)

Provide additional context about your business strategy that the AI should consider.

πŸ’‘ Pro Tip

Your priority setting shapes how the AI balances trade-offs. 'Revenue' priority may suggest lower margins on high-volume products to hit your target.

Adding Market Context

Feed real-world observations into AI recommendations

1

Go to Settings β†’ Market Context

Open the Market Context panel.

2

Choose a category

Select the type of observation: Macro Economy, Industry Trend, Consumer Behavior, Supply Chain, or General.

3

Write your observation

Describe the market condition (e.g., 'Central bank raised rates 0.25pp β€” expect consumer spending to slow in Q3').

4

Click Add Note

The note is saved and immediately available to the AI for future recommendations and reports.

5

Manage active notes

Review your active notes below. Remove outdated observations when conditions change.

πŸ’‘ Pro Tip

Update your market context monthly or when significant events occur. Even brief notes like 'Competitor X exited the market' help the AI give better advice.

Using the Intelligence Dashboard

Overview of all competitive intelligence widgets and how to use them

1

Navigate to the Intelligence tab

Click 'Intelligence' in the dashboard sidebar. This tab contains all competitive intelligence tools beyond pricing.

2

Review competitor changes

The Competitor Changes Feed shows recent modifications detected across your tracked competitors β€” pricing, features, messaging, and more.

3

Explore the SWOT analysis

Click any competitor to view their AI-generated SWOT analysis. Re-analyze periodically to track how competitors evolve.

4

Check strategic alerts

View fired alerts and configure new trigger rules. Alerts notify you of market conditions that need attention.

5

Monitor sentiment trends

The Sentiment Monitor tracks competitor review scores over time. Look for drops that signal opportunities.

6

Review intelligence summary cards

The Overview tab shows aggregated intelligence metrics when you have intelligence data β€” even without tracked products.

πŸ’‘ Pro Tip

Set up 2-3 strategic alerts for your most important competitors. This ensures you're notified of significant market shifts without needing to check the dashboard daily.

Tracking Win/Loss Records

Add deal outcomes and let AI identify competitive patterns

1

Open the Win/Loss Tracker

Navigate to Intelligence β†’ Win/Loss Tracker in your dashboard.

2

Add a deal outcome

Click 'Add Record'. Select the competitor involved, whether you won or lost, the deal value, and any notes about why.

3

Build your history

Add historical deals too β€” the more data, the better the AI pattern analysis. Even 10-15 records start revealing patterns.

4

Review AI patterns

As your history grows, the AI identifies trends: which competitors you consistently beat, at what price points, and what factors correlate with wins.

5

Use insights strategically

Apply patterns to future deals β€” if you win 80% against Competitor X when priced within 5%, use that as a pricing anchor.

πŸ’‘ Pro Tip

Include notes about deal context (urgency, buyer type, feature requirements) β€” the AI uses this for richer pattern analysis.

Setting Up Strategic Alerts

Create custom trigger rules for competitive market events

1

Navigate to Intelligence β†’ Strategic Alerts

Open the Strategic Alert Builder in the Intelligence tab.

2

Click 'Create Alert Rule'

Define a name and description for your alert.

3

Set the trigger condition

Choose from: competitor price change %, sentiment score change, content velocity threshold, win rate decline, or market share shift.

4

Configure the threshold

Set the numeric threshold that fires the alert (e.g., 'sentiment drops more than 15%' or 'competitor publishes more than 8 posts/month').

5

Choose notification channels

Select how you want to be notified: in-app, email, Slack, or webhook.

6

Activate the rule

Toggle the rule on. It runs automatically against incoming intelligence data.

πŸ’‘ Pro Tip

Start with broad thresholds and tighten them over time. Too many false alerts cause alert fatigue; too few means you miss important signals.

Building Client Reports (Agencies)

Create white-labeled competitive intelligence reports for your clients

1

Open the Client Report Builder

Navigate to Intelligence β†’ Client Reports in your dashboard.

2

Create a new report

Click 'New Report'. Enter the client name and optionally upload their logo.

3

Select report sections

Choose which intelligence sections to include: competitor landscape, market position, sentiment analysis, opportunity board, and strategic recommendations.

4

Configure branding

Set primary colors, header text, and footer details to match your client's brand guidelines.

5

Generate and share

Click 'Publish' to generate a shareable link. Reports can have expiration dates for security.

6

Schedule recurring reports

Set up weekly or monthly auto-generation to keep clients informed without manual effort.

πŸ’‘ Pro Tip

Use the executive summary section for busy stakeholders. Include the full competitor landscape for teams that need operational detail.

Interactive Product Tutorial

Prefer a hands-on walkthrough? Take a guided tour of the dashboard.

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