Pricing intelligence with governance built in
Pricing decisions your team can defend.
Luska reads competitor prices, models the margin impact and recommends a price for every product — with the evidence on screen, guardrails you set, and a record of every change your team approves.
About 60 seconds. No account needed. Or book a demo with the team.
- 14-day free trial
- No credit card
- No price changes without approval
SKU 40172 · Apparel
Merino crew sweater, navy
Why
Approval on every changeAutopilot is opt-in and stays inside your rules.
Margin and MAP guardrailsA built-in margin floor and your MAP prices, which no recommendation can breach.
Full decision audit trailWho changed what, when, and on what evidence.
GDPR-readyEU hosting, DPA, sub-processor list and MFA.
The problem
Most pricing still runs on spreadsheets and spot checks.
Competitor prices are checked by hand, margin impact is estimated after the fact, and nobody can say later why a price was set. Luska replaces that loop with one your finance team can audit.
01 — Monitor
Know the market price, with sources
Competitor prices are read on a schedule you choose, from every six hours to weekly. Each reading keeps its source page and timestamp.
02 — Decide
Get a recommended price, with reasons
Every recommendation shows the competitor prices, your margin after the change and its confidence — in plain language, one click from the data.
03 — Govern
Approve it, and keep the record
Changes above your threshold go to the approver you name, push to your store, and land in a history you can export for review.
How a recommendation is made
No black box. Five steps you can inspect.
- Step 1
Read the market
Competitor prices from the pages you track, each with its source.
- Step 2
Add your numbers
Cost, stock and sales history from your store or a CSV.
- Step 3
Apply the guardrails
An 8% margin floor, your MAP prices and a ±15% cap per change are enforced first.
- Step 4
Recommend with reasons
A price, the evidence behind it and a confidence level.
- Step 5
You decide
Approve, adjust or skip. Every outcome is recorded.
When competitor data is thin or out of date, Luska says so and lowers its confidence — it does not fill the gap with a guess.
Integrations
Works with the stack you already run.
Each connector is labelled with exactly what it does today.
- ShopifyProduct sync · price push
- WooCommerceCSV import · sync and price push coming soon
- Google MerchantXML feed export
- CSV and spreadsheetsImport and export
- REST APIBusiness plan and up
Security and governance
Built for teams that answer to finance.
Approval workflows
Route changes above a threshold to a named approver before they go live.
Two-factor authentication
TOTP-based MFA on every plan, required at each sign-in once switched on.
Exportable history
Every price change with its inputs, reasoning, approver and time.
Your data, on request
Self-serve export and account deletion. DPA and sub-processor list published.
Design partner programme
Shape the product with us.
We are working closely with a small group of pricing teams. Partners get hands-on onboarding and a direct line to the people building Luska.
A good fit if you
- Sell a catalogue against named competitors.
- Review prices weekly or more often.
- Want a record of why each price was set.
Questions pricing leads ask first
Will Luska change prices without my approval?
No. Recommendations are applied only when someone on your team approves them. Autopilot is opt-in, and even then it stays inside the limits you set and cannot breach the built-in margin floor or your MAP prices.
Where do the competitor prices come from?
From the competitor pages you track, read on a schedule. Each reading keeps its source page and time, so you can check any number yourself.
How often are prices checked?
Daily by default. You can set each product anywhere from every six hours to weekly.
What does setup involve?
Connect Shopify or import a CSV, then add the competitors you want tracked. Recommendations appear once the first competitor prices have been read.
Is my data secure?
Data is hosted in the EU, encrypted in transit and isolated per workspace. See the trust center for our DPA, sub-processors and security practices.
See where your prices stand today.
A free analysis of your store against the competitors we find: your price ladder, where you are exposed, and what we would check first.
Prefer to talk it through? Book a demo