| Category | Products | Avg. Margin | Price Index | Position | Revenue | Trend |
|---|---|---|---|---|---|---|
| Headphones | 24 | 23.1% | 97 | Competitive | €42,800/mo | |
| Earbuds | 18 | 28.4% | 103 | Premium | €31,200/mo | |
| Speakers | 15 | 19.2% | 94 | Cheapest | €22,600/mo | |
| Accessories | 32 | 35.7% | 108 | Premium | €18,400/mo |
Product-level decisions miss the bigger picture
Managing prices product by product creates blind spots: you optimise individual prices but miss imbalances across categories.
- No aggregated view of margin and position per category
- Margin erosion in one category hidden by strength in another
- Hard to answer how competitive you are in one category versus another
- Product-level decisions that conflict with the category strategy
- No quick way to adjust a whole category and see the margin effect
What Luska gives you per category
Strategy settings, category views and bulk adjustments.
Strategy per category
On Professional and above, set a positioning per category, such as cheapest, mid-market or premium, and recommendations aim for it.
Category strategy dashboard
On Professional and above, see current margin, competitive position and pending recommendations for each category.
Margin by category
Compare current margins across categories to see where you are thin.
Price index and positioning over time
Track your price index across the catalogue and, on Professional and above, a weekly positioning timeline against the market average.
Bulk category adjustments
Raise or lower every price in a category by a percentage or an amount, with a preview of the margin effect before you apply it.
Key Benefits
Frequently Asked Questions
How are product categories defined?
You create categories and subcategories in Luska, or set them through CSV import. Categories are not imported from Shopify or other platforms.
Can I simulate a category-wide price change?
The bulk adjustment tool shows the margin effect of a percentage or fixed change across a category before you apply it. It does not estimate the revenue effect.
Does it work with products across multiple brands?
You can assign brands to products and filter or sort the catalogue by brand. Analysis by brand is not available.
How is the price index calculated?
In the price grid, the index is your price divided by the median comparable competitor price, times 100. 100 means you sit at the median; below 100 is cheaper; above 100 is dearer.