Your AI pricing team

Eleven AI agents. One pricing function.

Luska is a team of AI pricing agents that handle the roles you'd otherwise hire for — competitive intel, margin protection, promo response, willingness-to-pay, demand forecasting, and the Monday briefing. Each agent runs on its own schedule, respects your guardrails, and explains every recommendation.

Professional

Competitor Intelligence Analyst

Replaces a competitive researcher

Continuously scans your tracked competitors for pricing, messaging, positioning, and product moves. Summarises what changed, why it matters, and recommends a response.

Professional

Margin Guardian

Replaces a margin / FP&A analyst

Watches projected margin on every SKU. Flags when a scheduled scan finds margin has dropped below your target band and recommends how to restore it.

Professional

Promo Watcher

Replaces a trade marketing analyst

Scans your tracked competitors every few hours for new promotional offers, classifies discount depth, and proposes a defensive or offensive response.

Professional

Willingness-to-Pay Tracker

Replaces a pricing strategist

Combines competitor pricing, sales history, and category signals to estimate how much headroom each SKU has — and flags items priced above their willingness-to-pay ceiling.

Enterprise

Demand Forecaster

Replaces a demand planner

Projects short-term demand using your sales history so you can move price ahead of the curve — capture surges with small increases, defend drops with targeted promos.

Professional

Weekly Briefing Agent

Replaces a chief-of-staff digest

Aggregates the past week of insights, price decisions, and competitor activity into a focused briefing with concrete next actions.

Professional

Markdown Optimizer

Replaces a clearance / lifecycle planner

Scans your catalog daily for SKUs that won't clear by your target date at the current sell-through pace, and recommends the shallowest markdown that should clear them — never below cost or MAP.

Professional

Price-Image Guardian

Protects traffic on your KVIs

Scores every SKU's price-image role and alerts you when a KVI is priced above the competitive set — before it costs you category traffic.

Professional

Price-War Sentinel

Stops the race to the bottom

Watches competitor price-history for sustained downward spirals. When matching the new low would push you below cost or into thin margin, surfaces a HOLD recommendation — compete on value instead of chasing the spiral.

Professional

Competitor-Stockout Exploiter

Captures demand when rivals run out

When a competitor that anchors your price goes out of stock, demand has nowhere else to go. This agent flags the window and recommends a bounded, cost/MAP-safe uplift — and recommends reverting the moment they're back in stock.

Starter

Anomaly Sentinel

Watches your pricing data for problems

Bad data quietly produces bad prices. This agent watches for stale competitor scrapes, out-of-date exchange rates, missing cost coverage, and suspicious price jumps, and flags them before they reach a recommendation.

AI agents by plan

Every Professional and Business workspace gets a team of AI agents working in the background. Enterprise unlocks Demand Forecaster and custom agent tuning.

Agent	Starter	Professional	Business	Enterprise
Competitor changes Monitors competitors and surfaces what materially changed.
Margin protection Protects unit economics when costs or FX move.
Competitor promotions Detects competitor promos and recommends a response.
Price ceiling Estimates the highest price customers will accept for each product.
Weekly summary Monday morning digest of pricing wins, losses, and approvals.
Demand forecast Anticipates demand swings and flags pricing windows.
Competitor stockouts Captures margin when a cheaper rival goes out of stock.
Data quality Watches for data-health issues that quietly degrade pricing.
Markdowns Clears aging stock before it forces a deeper markdown.
Key-product prices Flags the products shoppers compare most when you're priced above the market.
Price wars Detects downward spirals where matching would crush margin.

Agents adapt to your business

Luska detects whether you're running an e-commerce catalog, a capacity business (hospitality, transport, events), a service business, or a SaaS product. Only the agents that make sense for your segment appear in your workspace — no clutter, no irrelevant alerts.

Frequently asked questions

Are the AI pricing agents available on every plan?

There are eleven agents in total. Anomaly Sentinel is included on Starter. Competitor Intelligence Analyst, Margin Guardian, Promo Watcher, Willingness-to-Pay Tracker, Competitor-Stockout Exploiter, Markdown Optimizer, Price-Image Guardian, Price-War Sentinel, and Weekly Briefing are included on Professional and Business. The Demand Forecaster unlocks on Enterprise, alongside custom agent tuning by your CSM.

Which agents fit my business?

Agents are segment-aware. Margin Guardian, Promo Watcher, and Demand Forecaster activate for businesses with stockable inventory or capacity (e-commerce, manufacturing, hospitality, transport, events, mobility, parking, experiences, rentals). The Competitor Intelligence Analyst, Willingness-to-Pay Tracker, and Weekly Briefing apply universally — including SaaS and services.

Do the agents change prices automatically?

No. Agents surface insights and recommend actions; pricing changes go through your existing approval flow or autopilot rules. The revenue-positive guard, margin guardrails, and quiet-hours controls all apply.

How often do agents run?

Each agent runs on its own scheduled cadence (typically several times per day). All agents respect quiet hours and digest grouping to prevent alert fatigue.