Most SKUs are mispriced — both ways
Without a defensible ceiling, teams under-price popular SKUs and over-price ones the market won't accept. Both leak revenue.
- No structured WTP estimate per SKU
- Headroom discovered by accident, not by design
- Over-priced SKUs sit in inventory while team focuses elsewhere
- Ceiling estimates that nobody can defend in a meeting
How the Willingness-to-Pay Tracker works
A scheduled AI agent that fuses six pricing signals into a defensible per-SKU ceiling and tracks gap vs. current price.
Multi-signal ceiling
Weighted blend of competitor P85, elasticity-implied price, historical max, revenue-optimised history, demand forecast, and category premium.
Headroom alerts
Flags SKUs priced well below their ceiling — the easiest revenue lifts in your catalog.
Over-price warnings
Flags SKUs priced above the ceiling, with quantified downside risk.
Key Benefits
Surface hidden price headroom across the catalog
Defensible ceiling estimates with audit trail
Quantified downside risk on every over-priced SKU
Frequently Asked Questions
How many data points does it need?
Configurable — default is 30 days of competitor pricing and at least a handful of sales records per SKU.
Is the ceiling a hard cap?
No. It's a defensible reference point. Your team and the autopilot decide what to do with the gap.