The problem with traditional competitive benchmarking
Competitive benchmarks are usually slow and expensive to produce, and out of date soon after. Many teams skip them or rely on partial snapshots.
- Manual competitive analysis takes days
- Benchmarks go stale within weeks
- Analysis that covers price and nothing else
- Consultancy reports too expensive to repeat
- No consistent way to compare yourself with competitors
How Luska benchmarks your competitive position
An AI analysis of public websites, scored on dimensions chosen for your type of business. Scores are AI assessments of public pages, so treat them as a starting point.
Start from your website address
Enter your site on the home page. Luska reads your pages and pricing pages and identifies one to three competitors to compare you with.
Dimensions that fit your business
For online shops: price positioning, range depth, trust signals, content quality, checkout experience and promotion cadence. Other business types get dimensions suited to them.
Competitor discovery
Luska suggests competitors you may have missed. You can also add competitors yourself.
Strategic diagnostic
In the dashboard's Strategy tab, an AI diagnostic sets out your competitive position with the evidence it is based on.
Shareable report
The benchmark can be shared as a link and downloaded as a PDF.
Key Benefits
Frequently Asked Questions
How does the benchmark work?
You enter your website. Luska reads your site and pricing pages, finds one to three competitors, and uses AI to score you and them on six dimensions suited to your type of business.
What dimensions are included?
For online shops: price positioning, range depth, trust signals, content quality, checkout experience and promotion cadence. Other business types, such as hotels or software companies, get their own set.
How often are benchmarks updated?
A benchmark is a snapshot taken when you run it. Run it again to refresh it. Competitor prices are monitored separately and continuously.
How accurate are the scores?
They are AI assessments of public web pages, not audited measurements. Use them to find areas worth a closer look.