Pricing software for event organizers and ticketing teams
Ticket price suggestions per event and section, based on sell-through pace, remaining capacity and days to the event, with an approval step before anything changes. Available on the Business plan.
Monitoring from €149/mo, AI recommendations from €449/mo, hotel and event pricing on Business. 14-day free trial of Professional, no credit card.
What's broken with how events price today
Ticket prices set months out, never revisited
Prices fixed at launch do not reflect how the event is actually selling. Luska compares tickets sold with the time elapsed since on-sale and suggests a change when they drift apart.
Selling out early at the wrong price
Selling out fast usually means the price was low. Luska raises its suggestion as remaining capacity shrinks and sales run ahead of pace.
Slow sales noticed too late
When an event is close and sales are behind, Luska suggests a measured discount — never for VIP or premium sections, and never below your minimum price.
What Luska does for events
Sell-through pace
Compares the share of tickets sold with the share of the sales window elapsed, and raises or lowers the suggested price accordingly.
Scarcity and late-sale rules
Suggested prices rise as inventory runs low. Late discounts apply only when sales are well behind, never to VIP or premium sections, and always within your minimum and maximum.
Demand calendar
Record competing events and holidays. Luska can suggest local entries, which you confirm before they count.
Approvals and distribution
Changes within a threshold you set can apply automatically; others wait for approval. Approved prices go out by webhook, CSV email or email digest.
How it works in practice
You add each event with its sections, capacity and minimum and maximum prices, and keep tickets sold up to date. Luska suggests a price per section with its reasons; you approve it and send it to your ticketing platform by webhook or CSV.
Frequently asked questions
Which ticketing platforms does Luska integrate with?
None directly. Approved prices go out by webhook (which automation tools such as Zapier can receive), CSV email or an email digest, and you apply them in Eventbrite, DICE or whichever platform you use.
Does it work for recurring events?
Each date is set up as its own event and priced on its own sell-through. Luska does not yet learn a typical pace curve across a series.
Can it handle dynamic pricing without upsetting customers?
Suggestions move per section and stay within the minimum and maximum you set, and nothing changes without approval unless you allow small changes to apply automatically.