About Boardfy
Boardfy — Price tracking, dynamic pricing and Google Shopping feed optimisation for retailers and brands.
Pricing: Priced per competitor: €39.90 per competitor per month for retailer website monitoring. Dynamic pricing, feed optimisation and API are paid add-ons. 7-day free trial.
Capability comparison
full · partial · not available
Why teams switch from Boardfy to Luska
Plans by catalogue size, not per competitor
Starter covers 100 products with three competitors each for €149/mo; Professional covers 1,000 products with 20 competitors each for €449/mo, recommendations included.
A suggested price, not just a price feed
Each recommendation comes with a one-line reason and a confidence score, and lands in a review queue where you approve, adjust or skip it — one at a time, in bulk, or with keyboard shortcuts.
Guardrails built in
Recommendations never drop below an 8% minimum margin or below a MAP price you have set, and never move more than 15% in one step. Your target margin, price position (cheapest, middle or premium) and rounding rules shape every suggestion.
Summary
Luska is a Boardfy alternative for retailers who want monitoring and recommendations in one plan. Boardfy adds Google Shopping feed optimisation and wide marketplace coverage; Luska focuses on competitor product pages, explained recommendations, an approval queue and built-in margin guardrails.
Frequently asked questions
Does Luska optimise Google Shopping feeds like Boardfy?
No. Luska can export a Google Merchant price feed on Professional, but it does not optimise feeds. It treats Google Shopping prices as reference only.
Which works out cheaper?
It depends on how many competitors you track. Boardfy charges per competitor; Luska charges per plan, with product and competitor limits. Price your own catalogue on both.
Can I try Luska before paying?
Yes. Every workspace starts with a 14-day trial of Professional, no card required.